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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by r
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'Destined to become a popular and important book' Jon Ronson 'Fascinating' Sunday Times In the early 1970s, Stanford professor Dr Rosenhan conducted an experime
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From the author of The Changing Mind and The Organized Mind comes a New York Times bestseller that unravels the mystery of our perennial love affair with music