E-Commerce 2020-2021: Business, Technology and Society, Global Edition
Download or Read eBook E-Commerce 2020-2021: Business, Technology and Society, Global Edition PDF written by Kenneth C. Laudon and published by Pearson Higher Ed. This book was released on 2020-05-08 with total page 913 pages. Available in PDF, EPUB and Kindle.
| Author | : Kenneth C. Laudon |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 913 |
| Release | : 2020-05-08 |
| ISBN-10 | : 9781292343211 |
| ISBN-13 | : 1292343214 |
| Rating | : 4/5 (11 Downloads) |
Book Synopsis E-Commerce 2020-2021: Business, Technology and Society, Global Edition by : Kenneth C. Laudon
Book excerpt: For courses in e-commerce. Lively and fun to read, E-commerce 2019: Business, Technology and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
