Milton Glaser

Book excerpt: This essential volume by the godfather of modern graphic design explores his process and showcases his highly influential early-career work. This gorgeously illustrated volume delves into the early decades of America’s pre-eminent graphic artist. Milton Glaser’s work ranges from the iconic I Love New York logo to the famous psychedelic Bob Dylan poster and numerous book and record covers; it encompasses everything from store and restaurant design to toy creations as well as magazine formats and logotypes, including New York magazine. In short, his work has helped define the look of our time. Here Glaser undertakes a remarkably wide-ranging representation of his oeuvre. In a new introduction, he speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and an indisputable classic.