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If you are about to undertake a business development initiative, if so you need to ensure that you have in place all the marketing and business development tools required. Is your business development designed to attract more consumers for your retail operation or is it B2B sales and clients you are seeking to generate?  For each there is a separate type of business development programme and structure to enact. Does your business development initiative include brand and service awareness? Or is your brand well known? Yes, this makes your business development considerably easier. With B2B business development it’s about identifying individual potential target customers and companies and then engaging to promote your product or service. With B2C it’s all about identifying wider user groups and communities and developing a strategy of influencing them to convert into sales and revenues.  

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