A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped

If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and in

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the publi