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Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing
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Language: en
Pages: 400
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Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Language: en
Pages: 368
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Type: BOOK - Published: 2020-03-24 - Publisher: Free Press
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const
Language: en
Pages: 365
Pages: 365
Type: BOOK - Published: 2012-10-01 - Publisher: Simon and Schuster
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
Language: en
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Pages: 234
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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digit