Ogilvy on Advertising

Download or Read eBook Ogilvy on Advertising PDF written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle.
Ogilvy on Advertising
Author :
Publisher : Vintage
Total Pages : 613
Release :
ISBN-10 : 9780804170055
ISBN-13 : 0804170053
Rating : 4/5 (55 Downloads)

Book Synopsis Ogilvy on Advertising by : David Ogilvy

Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.


Ogilvy on Advertising Related Books

Ogilvy on Advertising
Language: en
Pages: 613
Authors: David Ogilvy
Categories: Social Science
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage

DOWNLOAD EBOOK

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
Black Ops Advertising
Language: en
Pages: 248
Authors: Mara Einstein
Categories: Business & Economics
Type: BOOK - Published: 2016-09-01 - Publisher: OR Books

DOWNLOAD EBOOK

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
The Advertising Concept Book
Language: en
Pages: 296
Authors: Pete Barry
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher:

DOWNLOAD EBOOK

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and
Hegarty on Advertising
Language: en
Pages: 0
Authors: John Hegarty
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:

DOWNLOAD EBOOK

John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over fou
The Advertising Age Encyclopedia of Advertising
Language: en
Pages: 1754
Authors: John McDonough
Categories: Business & Economics
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge

DOWNLOAD EBOOK

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi