Basics Advertising 02: Art Direction
Download or Read eBook Basics Advertising 02: Art Direction PDF written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 184 pages. Available in PDF, EPUB and Kindle.
| Author | : Nik Mahon |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 184 |
| Release | : 2017-11-02 |
| ISBN-10 | : 9781350034563 |
| ISBN-13 | : 1350034568 |
| Rating | : 4/5 (63 Downloads) |
Book Synopsis Basics Advertising 02: Art Direction by : Nik Mahon
Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
