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Behavioural Economics: A Very Short Introduction
Language: en
Pages: 169
Authors: Michelle Baddeley
Categories: Business & Economics
Type: BOOK - Published: 2017-01-19 - Publisher: Oxford University Press

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Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef
Behavioural Economics: A Very Short Introduction
Language: en
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Authors: Michelle Baddeley
Categories: Business & Economics
Type: BOOK - Published: 2017-01-19 - Publisher: Oxford University Press

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Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef
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Authors: Michelle Baddeley
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

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Economics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions --
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Why are some countries rich and others poor? In 1500, the income differences were small, but they have grown dramatically since Columbus reached America. Since