The Brand Gap
Download or Read eBook The Brand Gap PDF written by Marty Neumeier and published by Peachpit Press. This book was released on 2006 with total page 194 pages. Available in PDF, EPUB and Kindle.
| Author | : Marty Neumeier |
| Publisher | : Peachpit Press |
| Total Pages | : 194 |
| Release | : 2006 |
| ISBN-10 | : 0321348109 |
| ISBN-13 | : 9780321348104 |
| Rating | : 4/5 (09 Downloads) |
Book Synopsis The Brand Gap by : Marty Neumeier
Book excerpt: Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
