Branding

Download or Read eBook Branding PDF written by Robert Jones and published by Oxford University Press. This book was released on 2017 with total page 161 pages. Available in PDF, EPUB and Kindle.

Author	: Robert Jones
Publisher	: Oxford University Press
Total Pages	: 161
Release	: 2017
ISBN-10	: 9780198749912
ISBN-13	: 0198749910
Rating	: 4/5 (12 Downloads)

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Book Synopsis Branding by : Robert Jones

Book excerpt: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

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