Business-to-business Market Research
Download or Read eBook Business-to-business Market Research PDF written by Martin P. Block and published by South-Western Pub. This book was released on 2005 with total page 277 pages. Available in PDF, EPUB and Kindle.
| Author | : Martin P. Block |
| Publisher | : South-Western Pub |
| Total Pages | : 277 |
| Release | : 2005 |
| ISBN-10 | : 0324222300 |
| ISBN-13 | : 9780324222302 |
| Rating | : 4/5 (00 Downloads) |
Book Synopsis Business-to-business Market Research by : Martin P. Block
Book excerpt: BUSINESS TO BUSINESS MARKETING RESEARCH is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research. an accompanying CD enables users to apply the tips and techniques to live data.
