Controversies in Contemporary Advertising
Download or Read eBook Controversies in Contemporary Advertising PDF written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle.
| Author | : Kim Bartel Sheehan |
| Publisher | : SAGE Publications |
| Total Pages | : 336 |
| Release | : 2013-07-18 |
| ISBN-10 | : 9781483315430 |
| ISBN-13 | : 1483315436 |
| Rating | : 4/5 (30 Downloads) |
Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan
Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
