Crusade for Your Art

Book excerpt: Crusade For Your Art: Best Practices for Fine Art Photographers helps you navigate and demystify the fine art photography world. The knowledge and resources this guide provides give you the tools to take your fine art photography career by the reins and thoughtfully and purposefully develop a plan to get you where you want to go. Tighten your work, develop your brand, identify goals and a plan for your photography, and strategically launch your project. The fine art photography world can feel impenetrable, and without a roadmap, the process of getting your work in front of the right people is daunting. Making the work is just the first part of the equation. Artists need to think strategically about who their target audience is and how to attract them. They need to create a strong, consistent, professional brand through social media and their website. They need to develop a plan and timeline to thoughtfully launch new work that involves strategically reaching out to appropriate galleries, publishers, and online outlets. It sounds like a lot of work. It is. Crusade for Your Art helps you evaluate the photographic landscape and determine the best course for your work. With insight and instruction on every aspect of the fine art photography world, as well as contributions by over twenty-five top industry curators, gallerists, editors, and photographers, this guide gives you all the tools you need to make your mark on the art world.