Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lesso

" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to h

The work of advertising's most famous art director.

A survey of the unforgettable career of legendary adman George Lois.

Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking different