Why it Sells
Download or Read eBook Why it Sells PDF written by Marcel Danesi and published by Rowman & Littlefield. This book was released on 2008 with total page 220 pages. Available in PDF, EPUB and Kindle.
| Author | : Marcel Danesi |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 220 |
| Release | : 2008 |
| ISBN-10 | : 9780742555440 |
| ISBN-13 | : 0742555445 |
| Rating | : 4/5 (40 Downloads) |
Book Synopsis Why it Sells by : Marcel Danesi
Book excerpt: Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
