Corporate Diplomacy

Download or Read eBook Corporate Diplomacy PDF written by Ulrich Steger and published by John Wiley & Sons. This book was released on 2003-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle.
Corporate Diplomacy
Author :
Publisher : John Wiley & Sons
Total Pages : 320
Release :
ISBN-10 : 9780470858004
ISBN-13 : 0470858001
Rating : 4/5 (04 Downloads)

Book Synopsis Corporate Diplomacy by : Ulrich Steger

Book excerpt: Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.


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