The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business

In the early 1970s, Chrysler started working on a "magic wagon" -- a completely new passenger van that would fit into a normal garage. It was a daring project f

The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a peri

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev

With a Haynes manual, you can do-it-yourself...from simple maintenance to basic repairs. Haynes writes every book based on a complete teardown of the vehicle, w