Edexcel AS/A-level Year 1 Business Student Guide: Theme 1: Marketing and people

Book excerpt: Exam Board: Edexcel Level: AS/A-level Subject: Business Written by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of markets and market needs, marketing strategy and managing people. The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can: - Identify key content for the exams with our concise summary of topics - Find out what examiners are looking for with our Questions and Answers section - Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout - Reinforce their learning with bullet-list summaries at the end of each section