Exploring Strategy Text Only 10e

Download or Read eBook Exploring Strategy Text Only 10e PDF written by Gerry Johnson and published by . This book was released on 2014-01-10 with total page 584 pages. Available in PDF, EPUB and Kindle.
Exploring Strategy Text Only 10e
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Total Pages : 584
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ISBN-10 : 129200701X
ISBN-13 : 9781292007014
Rating : 4/5 (1X Downloads)

Book Synopsis Exploring Strategy Text Only 10e by : Gerry Johnson

Book excerpt: This package includes a physical copy of Exploring Strategy text only 10th edition as well as access to the eText and MyStrategyLab. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC.


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Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying st