A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next

In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vas