Google Analytics 2.0
Author | : Jerri L. Ledford |
Publisher | : John Wiley & Sons |
Total Pages | : 338 |
Release | : 2007-08-27 |
ISBN-10 | : 9780470175019 |
ISBN-13 | : 047017501X |
Rating | : 4/5 (19 Downloads) |
Book excerpt: Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.