How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduc

Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strat

Promotes an interdisciplinary approach to the study of health communication According to the Joint Commission, over 75% of all serious medical errors in this co

The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers a