How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. C

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of