Introduction to Sport Marketing

Download or Read eBook Introduction to Sport Marketing PDF written by Aaron Smith and published by Routledge. This book was released on 2012-06-14 with total page 329 pages. Available in PDF, EPUB and Kindle.
Introduction to Sport Marketing
Author :
Publisher : Routledge
Total Pages : 329
Release :
ISBN-10 : 9781136391996
ISBN-13 : 1136391991
Rating : 4/5 (96 Downloads)

Book Synopsis Introduction to Sport Marketing by : Aaron Smith

Book excerpt: Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.


Introduction to Sport Marketing Related Books

Introduction to Sport Marketing
Language: en
Pages: 329
Authors: Aaron Smith
Categories: Business & Economics
Type: BOOK - Published: 2012-06-14 - Publisher: Routledge

DOWNLOAD EBOOK

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport managem
Introduction to Sport Marketing
Language: en
Pages: 415
Authors: Aaron C.T. Smith
Categories: Business & Economics
Type: BOOK - Published: 2014-12-17 - Publisher: Routledge

DOWNLOAD EBOOK

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little o
Strategic Sport Marketing
Language: en
Pages: 547
Authors: David Shilbury
Categories: Sports & Recreation
Type: BOOK - Published: 2020-07-25 - Publisher: Routledge

DOWNLOAD EBOOK

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
Sport Marketing
Language: en
Pages: 490
Authors: Windy Dees
Categories: Business & Economics
Type: BOOK - Published: 2022 - Publisher: Human Kinetics

DOWNLOAD EBOOK

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Sports Marketing
Language: en
Pages: 504
Authors: Sam Fullerton
Categories: Business & Economics
Type: BOOK - Published: 2006-07-25 - Publisher: McGraw-Hill/Irwin

DOWNLOAD EBOOK

'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry