Invisible Influence

Download or Read eBook Invisible Influence PDF written by Jonah Berger and published by Simon and Schuster. This book was released on 2017-06-20 with total page 272 pages. Available in PDF, EPUB and Kindle.

Author	: Jonah Berger
Publisher	: Simon and Schuster
Total Pages	: 272
Release	: 2017-06-20
ISBN-10	: 9781476759739
ISBN-13	: 1476759731
Rating	: 4/5 (39 Downloads)

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Book Synopsis Invisible Influence by : Jonah Berger

Book excerpt: You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals

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