Marketing Management
Download or Read eBook Marketing Management PDF written by Philip Kotler and published by . This book was released on 2012 with total page 657 pages. Available in PDF, EPUB and Kindle.
| Author | : Philip Kotler |
| Publisher | : |
| Total Pages | : 657 |
| Release | : 2012 |
| ISBN-10 | : 0132103044 |
| ISBN-13 | : 9780132103046 |
| Rating | : 4/5 (44 Downloads) |
Book Synopsis Marketing Management by : Philip Kotler
Book excerpt: Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
