Marketing Myopia
Download or Read eBook Marketing Myopia PDF written by Theodore Levitt and published by Harvard Business Press. This book was released on 2008 with total page 99 pages. Available in PDF, EPUB and Kindle.
| Author | : Theodore Levitt |
| Publisher | : Harvard Business Press |
| Total Pages | : 99 |
| Release | : 2008 |
| ISBN-10 | : 9781422126011 |
| ISBN-13 | : 1422126013 |
| Rating | : 4/5 (11 Downloads) |
Book Synopsis Marketing Myopia by : Theodore Levitt
Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
