Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. I

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d

Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to