Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing

This is the second book in The Great Mental Models series and the highly anticipated follow up to the Wall Street Journal best seller, Volume 1: General Thinkin

One of the most famous science books of our time, the phenomenal national bestseller that "buzzes with energy, anecdote and life. It almost makes you want to be

30 Practical and applicable guidelines to think smarter, faster, and with expert insight (even if you aren’t one). Mental models are like giving a treasure ma