Making America Modern

Book excerpt: A valuable resource for design professionals and historians, this book chronicles the evolution of modern interior design in the United States throughout the 1930s. With more than 200 images and detailed descriptions, design historian Marilyn F. Friedman presents more than eighty interiors by forty-five designers, including Donald Deskey, Paul T. Frankl, Percival Goodman, Frederick Kiesler, William Lescaze, William Muschenheim Tommi Parzinger, Gilbert Rohde, Eugene Schoen, Kem Weber, set designers Cedric Gibbons and Joseph Urban, and industrial designers Raymond Loewy, Walter Dorwin Teague, and Russel Wright. The book also highlights the work of women modernists who are practically unknown today, including Virginia Conner, Freda Diamond, Eleanor Le Maire, and Madame Majeska. Interiors cover the economic spectrum, from those created for wealthy patrons who embraced the modernist aesthetic, including Walter Annenberg, George Vanderbilt III, William Paley, and Abby Rockefeller Milton, to those designed with affordability in mind, including private commissions, as well as furniture and model rooms for manufacturers, design associations, and museum exhibitions. The book also profiles in detail entire model homes that highlighted new concepts in design and construction, such as Norman Bel Geddes¿ House of Tomorrow for Ladies¿ Home Journal, Macy¿s ¿Forward House,¿ Frederick Kiesler¿s ¿Space House¿ for the Modernage showroom, Eleanor Le Maire¿s ¿House of Planes¿ for Abraham & Straus, and the model houses at the 1933 and 1939 world¿s fairs held in Chicago and New York, respectively. The trajectory of American modern design during the 1930s was not linear. In rejecting the revivalism that had defined American design during the nineteenth century, the designers covered in this book forged something new-an American movement defined by simplicity, practicality, and comfort that embraced experimentation and variation in materials and style. An important survey of the early development of modern interiors in America, year by year.