One Click

Download or Read eBook One Click PDF written by Richard L. Brandt and published by Penguin. This book was released on 2011-10-27 with total page 170 pages. Available in PDF, EPUB and Kindle.
One Click
Author :
Publisher : Penguin
Total Pages : 170
Release :
ISBN-10 : 9781101516232
ISBN-13 : 1101516232
Rating : 4/5 (32 Downloads)

Book Synopsis One Click by : Richard L. Brandt

Book excerpt: Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.


One Click Related Books

One Click
Language: en
Pages: 170
Authors: Richard L. Brandt
Categories: Business & Economics
Type: BOOK - Published: 2011-10-27 - Publisher: Penguin

DOWNLOAD EBOOK

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the b
With Just One Click
Language: en
Pages: 346
Authors: Amanda Strong
Categories: Fiction
Type: BOOK - Published: 2011-02 - Publisher: Amanda Strong

DOWNLOAD EBOOK

"Reluctance was matched with a pit in my stomach; once I joined, anyone could randomly find me...did I really want to be found?" Chloe, a successful movie revie
The Click Moment
Language: en
Pages: 285
Authors: Frans Johansson
Categories: Business & Economics
Type: BOOK - Published: 2012-08-30 - Publisher: Penguin

DOWNLOAD EBOOK

In the story of every great company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen. Accordin
ONE CLICK.
Language: en
Pages:
Authors: ANDREA. MARA
Categories:
Type: BOOK - Published: 2019 - Publisher:

DOWNLOAD EBOOK

Click
Language: en
Pages: 195
Authors: Kayla Miller
Categories: Juvenile Fiction
Type: BOOK - Published: 2019 - Publisher: Clarion Books

DOWNLOAD EBOOK

"When a school variety show leaves Olive stranded without an act to join, she wonders why all of her friends have already formed their own groups without her."-