Org Design for Design Orgs

Download or Read eBook Org Design for Design Orgs PDF written by Peter Merholz and published by "O'Reilly Media, Inc.". This book was released on 2016-08-22 with total page 199 pages. Available in PDF, EPUB and Kindle.
Org Design for Design Orgs
Author :
Publisher : "O'Reilly Media, Inc."
Total Pages : 199
Release :
ISBN-10 : 9781491938379
ISBN-13 : 1491938374
Rating : 4/5 (79 Downloads)

Book Synopsis Org Design for Design Orgs by : Peter Merholz

Book excerpt: Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You’ll discover: Why design’s role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth


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This upper-level textbook provides a practical guide to the field of organization design, grounded in academic literature. It is set apart from other books on t