The Pan-Industrial Revolution

Book excerpt: The acclaimed author of Strategic Capitalism presents a provocative new vision of global industry in the age of 3-D printing: “essential business reading” (Kirkus, starred review). With books like Hypercompetition and Strategic Capitalism, Richard D’Aveni has established himself as a business strategist of uncanny prescience. In The Pan-Industrial Revolution, he demonstrates how the advent of industrial‑scale 3‑D printing is already happening under the radar, and that it will have a far‑reaching impact that most corporate and governmental leaders have yet to anticipate or understand. 3-D printing, now called additive manufacturing, has moved far beyond a desktop technology used by hobbyists to churn out trinkets and toys. In this eye-opening account, D’Aveni reveals how recent breakthroughs have been secretly adapted by Fortune 500 companies to revolutionize the manufacture jet engines, airplanes, automobiles, and so much more. D’Aveni explains how this technology will transform the landscape of manufacturing, and the dramatic effect this change will have on the world economy. A handful of massively powerful corporations—what D’Aveni calls pan‑industrials—will become as important as any tech giant in re-structuring the global order.