Primalbranding
Download or Read eBook Primalbranding PDF written by Patrick Hanlon and published by Simon and Schuster. This book was released on 2006-01-24 with total page 273 pages. Available in PDF, EPUB and Kindle.
| Author | : Patrick Hanlon |
| Publisher | : Simon and Schuster |
| Total Pages | : 273 |
| Release | : 2006-01-24 |
| ISBN-10 | : 9780743277976 |
| ISBN-13 | : 074327797X |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis Primalbranding by : Patrick Hanlon
Book excerpt: The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
