Primalbranding

Download or Read eBook Primalbranding PDF written by Patrick Hanlon and published by Simon and Schuster. This book was released on 2006-01-24 with total page 273 pages. Available in PDF, EPUB and Kindle.
Primalbranding
Author :
Publisher : Simon and Schuster
Total Pages : 273
Release :
ISBN-10 : 9780743277976
ISBN-13 : 074327797X
Rating : 4/5 (76 Downloads)

Book Synopsis Primalbranding by : Patrick Hanlon

Book excerpt: The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.


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