Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too

The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficie

What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve