This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insights into p

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve thei

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered co

Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that r