Qualitative Research Methods in Public Relations and Marketing Communications
Download or Read eBook Qualitative Research Methods in Public Relations and Marketing Communications PDF written by Christine Daymon and published by Psychology Press. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle.
| Author | : Christine Daymon |
| Publisher | : Psychology Press |
| Total Pages | : 306 |
| Release | : 2002 |
| ISBN-10 | : 0415222737 |
| ISBN-13 | : 9780415222730 |
| Rating | : 4/5 (37 Downloads) |
Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon
Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
