Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strat

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and tren

Human Computer Interaction (HCI), user interface design en usability.

Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question. Thoughtful guid

"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial referen