Related Books

Rethinking Prestige Branding
Language: en
Pages: 269
Authors: Wolfgang Schaefer
Categories: Business & Economics
Type: BOOK - Published: 2015-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does G
Brand Elevation
Language: en
Pages: 311
Authors: Wolfgang Schaefer
Categories: Business & Economics
Type: BOOK - Published: 2021-01-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start
The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Kapferer on Luxury
Language: en
Pages: 240
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta