A study of the phenomenon of emotion contagion, or the communication of mood to others.

Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynch’s groundbrea

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often

Upper Saddle River, N.J. : Creative Homeowner,

"From New York Times bestselling author and economics columnist Robert Frank, a revelatory look at the power and potential of social context. As psychologists h