Sport Public Relations and Communication

Download or Read eBook Sport Public Relations and Communication PDF written by Maria Hopwood and published by Routledge. This book was released on 2012-05-23 with total page 277 pages. Available in PDF, EPUB and Kindle.
Sport Public Relations and Communication
Author :
Publisher : Routledge
Total Pages : 277
Release :
ISBN-10 : 9781136435522
ISBN-13 : 1136435522
Rating : 4/5 (22 Downloads)

Book Synopsis Sport Public Relations and Communication by : Maria Hopwood

Book excerpt: An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.


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Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations