If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time

The Brand Mapping Strategy uses tips, tricks, and anecdotes from brand-building masters to give readers the tools they need to design, build, and accelerate a s

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Y

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think a

Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer managemen