What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-

“[A] history of air conditioning, chronicling the numerous gimmicks, failed attempts, con jobs, and eventual successes . . . a surprisingly interesting journe

This book targets game developers, publishers, journalists, and any person who makes computer and video games their passion. The book analyses the best-selling

Suspense abounds in Brown's latest gripping #1 "New York Times" bestseller, in which a successful magazine editor is trapped in her remote cabin with a man beli

"That's Cool!" offers the perfect opportunity for everyone to raise their cool factor! Mastering these skills is fun, entertaining and confidence-building. If y