The Cool Factor
Download or Read eBook The Cool Factor PDF written by Del Breckenfeld and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 266 pages. Available in PDF, EPUB and Kindle.
| Author | : Del Breckenfeld |
| Publisher | : John Wiley & Sons |
| Total Pages | : 266 |
| Release | : 2008-12-03 |
| ISBN-10 | : 9780470454442 |
| ISBN-13 | : 047045444X |
| Rating | : 4/5 (42 Downloads) |
Book Synopsis The Cool Factor by : Del Breckenfeld
Book excerpt: What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
