Electronic Commerce
Download or Read eBook Electronic Commerce PDF written by Richard T. Watson and published by Orange Grove Texts Plus. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Richard T. Watson |
| Publisher | : Orange Grove Texts Plus |
| Total Pages | : 0 |
| Release | : 2009 |
| ISBN-10 | : 161610029X |
| ISBN-13 | : 9781616100292 |
| Rating | : 4/5 (9X Downloads) |
Book Synopsis Electronic Commerce by : Richard T. Watson
Book excerpt: This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
