The Power of Metaphor

Download or Read eBook The Power of Metaphor PDF written by Mark Jordan Landau and published by American Psychological Association (APA). This book was released on 2014 with total page 301 pages. Available in PDF, EPUB and Kindle.

Author	: Mark Jordan Landau
Publisher	: American Psychological Association (APA)
Total Pages	: 301
Release	: 2014
ISBN-10	: 1433815796
ISBN-13	: 9781433815799
Rating	: 4/5 (96 Downloads)

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Book Synopsis The Power of Metaphor by : Mark Jordan Landau

Book excerpt: This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

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Language: en
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