The Power of Not Thinking

Book excerpt: SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021 Have you ever relied on your hand to remember your pin rather than your memory? Or acted out a golf stroke before going for it? Or listened to your gut on a big decision? In this insightful new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information that is unconsciously picked up by our body for use in every area of our lives. Drawing on his own experience working with some of the world's leading industry experts and looking at a range of real-life examples and cutting-edge science, Roberts explains the various ways in which our body acquires, retains and employs information and why we should learn to trust the instincts that inform the most crucial decisions and actions in our lives. The Power of Not Thinking shows why humans are capable of far more than we are currently led to believe. We just have to stop thinking and start trusting our bodies.