The Rip Curl Story

Book excerpt: The Rip Curl Story is the remarkable tale of two young surfers – Doug ‘Claw’ Warbrick and Brian Singer – who pursued an audacious dream to make a living in pursuit of the ultimate ride. The brand they built, Rip Curl, not only satisfied their own surf wanderlust, but also inspired countless others, riding the wave of the global youth revolution of the late ’60s. Rip Curl’s mantra became ‘the Search’: the pursuit of new waves on distant shores, new thrills – skiing, snowboarding, windsurfing – and better equipment to elevate the experience. Along the way they supported the careers of many of the world’s great surfers – from Midget Farrelly to Michael Peterson, Tom Curren to Damien Hardman, Pam Burridge to Stephanie Gilmore, and of course Tyler Wright and Mick Fanning. Bestselling surf writer Tim Baker tells this implausible story in an irresistible series of ripping yarns, offering rich life lessons, a maverick business primer and a wild ride of adventure, good times and outlandish ambitions spectacularly realised. The Rip Curl Story will make you want to surf more, travel further, follow through on that great business idea and pursue your own Search.