According to William Ury, it takes two sides to fight, but a third to stop. Distilling the lessons of two decades of experience in family struggles, labor strik

The third side of a coin is essentially the one that connects the other two sides: the head and the tail. This analogy is used throughout the book to emphasize

We all want to get to yes, but what happens when the other person keeps saying no? How can you negotiate successfully with a stubborn boss, an irate customer, o

Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an ag