The Web Content Strategist's Bible

Download or Read eBook The Web Content Strategist's Bible PDF written by Richard Sheffield and published by Richard Sheffield. This book was released on 2009 with total page 212 pages. Available in PDF, EPUB and Kindle.
The Web Content Strategist's Bible
Author :
Publisher : Richard Sheffield
Total Pages : 212
Release :
ISBN-10 : 9781441482624
ISBN-13 : 1441482628
Rating : 4/5 (24 Downloads)

Book Synopsis The Web Content Strategist's Bible by : Richard Sheffield

Book excerpt: Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into thousands of pieces that have to be reviewed, approved, re-purposed, edited for search engines, translated, localized, and generated using a new and complex set of tools and techniques. The Web Content Strategist's Bible explains how the practice of Web content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning and development.


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